FC Barcelona’s economic ties with the American giant Nike may be deteriorating. Another multinational in the sector, German Puma, is looking at the prospect of sponsoring the Barça shirt and therefore realizing an old goal that has been pursued for a long time.
The news was reported by the newspaper ‘Ara’ in its Tuesday edition after FC Barcelona, which still has a contract with Nike until 2026, expressed interest in reconsidering the agreement struck with the sportswear giant that now equips all of Barcelona’s squads.
According to the daily ‘Ara,’ Barça would consider “more autonomy in some areas for the exploitation of other lines of business” in addition to a contractual upgrade. In other words, “have greater self-management and decision-making skills.”
The club intends to continue strengthening its ability for self-management and decision-making about the multinational in areas such as Internet commerce, which is a significant source of revenue, as well as aspects other than sports equipment, such as apparel and footwear.
Puma has not yet made an official statement, but it is monitoring the situation. Dressing FC Barcelona would allow it to fully enter the football battle, which is currently dominated by Adidas and Nike, despite the efforts of the German company, which has become an ally of LaLiga and the City Football Group, as well as a sponsor of Antoine Griezmann, Kun Agüero, Luis Suárez, and Jan Oblak, without forgetting Neymar, with whom he signed a long-term agreement in 2020.
The most recent agreement between FC Barcelona and Nike was inked in May 2016 and lasted until 2026. It was a deal at the time that made the Barça corporation the best paid in the world by a sports corporation, surpassing the arrangement between Adidas and Manchester United (96 million).
The agreement between Barça and Nike was for a set of € 105 million a season, with a historical maximum of 155 million based on factors. Barça and Nike had signed their initial contract in 1998.