Ahead of Republic Day, Yash Raj Films released a thought-provoking video featuring actor Rani Mukerji and Indian women’s cricket team all-rounder Deepti Sharma. The video addresses a simple but powerful idea, why achievements are still judged through the lens of gender.
In the video, the two women point out how professions like chefs or pilots are rarely identified as “male” or “female.” They question why success and achievement continue to be labelled based on gender, urging viewers to reflect on long-standing perceptions. The message is further strengthened by the presence of an all-women crew behind the camera, reinforcing the theme not just in words but also in action.
The video closes with a strong line delivered by both Rani and Deepti: “Achievements ka koi gender nahi hota. This Republic Day, let go of labels.” The statement has resonated widely, especially at a time when conversations around equality and representation are gaining momentum.
The campaign comes as the Mardaani 3 trailer remains one of the most talked-about releases in recent weeks. Rani Mukerji returns as fearless police officer Shivani Shivaji Roy, racing against time to rescue 93 missing young girls.
Reacting to the trailer earlier, India’s World Cup winning women’s cricket captain Harmanpreet Kaur highlighted the need for accountability and swift justice in crimes against women. She also praised the police force for its role in protecting women and girls, calling the trailer impactful and intense.