Ahead of his first collection as the new creative director of Louis Vuitton Men, Pharrell Williams released the most recent Rihanna campaign. On the first day of Paris Men’s Fashion Week, the multi-hyphenate singer, who succeeds Virgil Abloh in the position, will present his first collection for the French house. Pharrell shared a photo of himself in front of the enormous Rihanna billboard that went up on the river side of the Musée d’Orsay in Paris. Furthermore, the singer of Diamonds posted an image from her campaign photoshoot on her Instagram account with the caption, “LOUIS VUITTON MEN Spring Summer 2024.”
Check out Rihanna’s post here!
Social media users were excited about Rihanna and Pharrell’s collaboration for the Louis Vuitton Men’s Spring Summer 24 collection. Many people liked Pharrell’s choice of a pregnant woman as the face of his debut as the new men’s creative director. A fan wrote, “The fact that Pharrell had a pregnant woman icon as the model for his first LV menswear campaign.” Another wrote, “Having a pregnant woman model a men’s line is the next level we needed.”
Rihanna can be wearing a leather shirt with a pixelated Damier check in the campaign photoshoot. She left it half-buttoned to flaunt her pregnancy bump. For the click, she carried leather products adorned with Louis Vuitton’s mark monogram in her hands. The bags are available in classic colours such as red, yellow and green.