A top official of Saint-Gobain India has said the company, which has entered into the B2C (business-to-customer) segment in the housing solutions is looking for a revenue between ₹750 crore and ₹1,000 crore in three to five years.
The company is a subsidiary of Saint-Gobain, a French multinational corporation, in the habitat and construction space will complete investments of ₹2,500 crore in India in FY22 and FY23.
The CEO (APAC and India) of Saint-Gobain, Chairman and Managing Director of Saint-Gobain India has stated that the company is expecting the housing solutions segment to be a ₹15,000 to ₹20,000 crore market in around five years and have a minimum of 5 percent market share. They hope to get a minimum of 5 percent in the next three to five years.
According to the CEO, the opportunity is huge for organized players in these categories to gain market share.
He added that housing accounts for nearly 80% of the construction industry and it will only increase in the future as 70% of India’s population is still non-urban.
Categories like shower cubicles have low market penetration. The opportunity here is to develop the categories. As per Santhanam, the focus is on gaining shares in the fragmented categories and creating new ones. It is combining its physical stores with digital experience to homeowners and hence, going ‘phygital’.
He continued, “We have created MyHome physical stores where our solutions are available under one roof. Customers get to experience the solutions in real-time and can visualize how they would look in their homes.”
MyHome will offer solutions to customers for products like windows, shower cubicles, ceilings, kitchens and wardrobe shutters, roofing products and mirrors.
The stores have been opened in Chennai and Kochi. The company has planned to open another 18 such stores in major cities before the end of the year.