Samsung Electronics announced today that it has received a total of 16 awards, including the prestigious Best of the Best honors for its OLED TV S95H and the Bespoke AI Laundry series, at the Red Dot Design Award. This recognition underscores Samsung’s leading design capabilities, particularly in line with its new “Expressive Design” strategy.
Mauro Porcini, President and Chief Design Officer of Samsung’s Device eXperience (DX) Division, explained that “Expressive Design” focuses on placing people at the center, celebrating individuality, emotions, and diversity. He emphasized that Samsung aims to create not just functional designs, but also meaningful connections that enrich lives through purposeful and human-centered experiences.
The Red Dot Design Award, established in 1955 by the German organization Design Zentrum Nordrhein Westfalen, is one of the world’s most respected design competitions. It honors excellence in three categories: Product Design, Design Concept, and Brands & Communication Design.
Two Best of the Best Award Winners Recognized for Design Innovation
The S95H OLED TV is notable for its unique FloatLayer design, which features an ultra-thin OLED display paired with a luxurious metal plate. This creates a layered effect where the slim screen appears to float over a bold metallic surface, enhancing the sense of immersion with vivid contrast and a minimalist silver metal frame that integrates seamlessly into interior spaces.
The Bespoke AI Laundry series features a mono-body design concept across various appliances, including standalone washing machines, dryers, and combos. This consistent design language allows the appliances to blend effortlessly into different interior settings. The Smart Screen, a large 7-inch LCD, enhances usability with an intuitive control experience and is integrated with SmartThings for easy management of connected devices, offering AI-powered lifestyle solutions for convenience.
All 16 Entries Recognized as Winners
In addition to its top honors, Samsung achieved the distinction of having all 16 of its entries selected as winners. The recognized products include:
- Music Studio 5: A wireless speaker that displays soundwave visuals.
- The Movingstyle: A portable touchscreen display with Dolby Atmos and HDR10+.
- Bespoke AI Refrigerator Family Hub: A smart refrigerator with an LCD screen for recipes and more.
- Bespoke AI Jet Bot: A robot vacuum with AI Object Recognition.
- Bespoke AirDresser: A fabric care machine with Dual Air Wash.
- Bespoke AI Ice Water Purifier: A water purifier that dispenses ice cubes.
- Bespoke AI WindFree Pro Air Conditioner: An air conditioner with tailored wind modes.
- Jet Fit: A cordless vacuum with 180W suction power.
- Bespoke AI WindFree Combo Gallery Pro Air Conditioner: An AI-driven air conditioner.
- Galaxy Z Fold7: Samsung’s lightest Fold series phone with a 200MP camera.
- Galaxy XR: An extended reality headset with AI capabilities.
- 5G Street Radio Solution: Designed for 5G deployment in urban areas.
- Spatial Signage: A glasses-free 3D commercial display.
- Portable SSD T7 Resurrected: An SSD with a recycled aluminum housing.
