The security service edge (SSE) market is experiencing rapid expansion, driven by the urgent need for cloud-native security, hybrid work support, and zero-trust implementation.
Chicago, Feb. 02, 2026 (GLOBE NEWSWIRE) — According to recent data from Astute Analytica, the global security service edge market was valued at US$ 2.9 billion in 2024 and is projected to hit the market valuation of US$ 24.6 billion by 2033 at a CAGR of 26.8% during the forecast period 2025–2033.
The Security Service Edge (SSE) market is experiencing robust momentum as global enterprises confront escalating cybersecurity threats with increasing strategic urgency. Organizations worldwide are recognizing that traditional security models are no longer sufficient to protect their evolving digital ecosystems. In 2025, more than 62% of organizations have concrete plans to retire legacy Virtual Private Networks (VPNs), signaling a decisive shift toward modern, agile security solutions.
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The migration away from legacy systems is fueling the rise of cloud-native SSE platforms designed to unify security, access control, and data protection across increasingly complex hybrid and multi-cloud environments. These platforms offer the flexibility and scalability that modern enterprises require, enabling seamless security policies and enforcement regardless of where users and resources reside. By consolidating multiple security functions into a single cloud-delivered service, SSE solutions reduce complexity and improve visibility, helping organizations stay ahead of sophisticated cyber threats while supporting dynamic business operations.
Unlocking New Potential: Generative AI’s Role in Security Service Edge
A transformative opportunity is emerging within the Security Service Edge (SSE) market through the integration of Generative AI (GenAI) technologies. Moving beyond traditional automation, stakeholders are shifting focus toward autonomous security operations that can proactively manage complex security environments.
Leading vendors are pioneering GenAI-powered co-pilots designed to translate natural language security objectives into intricate, machine-readable SSE policies. This capability significantly reduces the time and expertise required to configure security controls while minimizing human errors that can leave systems vulnerable. By allowing security teams to articulate their goals in plain language, these AI co-pilots streamline policy creation and enforcement, empowering organizations to respond swiftly to emerging risks without the bottleneck of manual configuration.
In 2025, GenAI systems will be trained to analyze vast volumes of unstructured threat intelligence gathered from thousands of disparate sources. This deep, autonomous analysis enables SSE platforms to generate and deploy new security controls preemptively, targeting zero-day vulnerabilities before they can be exploited. By harnessing GenAI’s ability to synthesize complex data into actionable insights, security operations become more proactive, shifting from reactive defense to anticipatory protection that evolves with the threat landscape.
Expanding IoT Landscape: A Growing Security Challenge
The rapid proliferation of unmanaged and insecure Internet of Things (IoT) devices is dramatically expanding the attack surface that organizations must defend, directly driving demand in the Security Service Edge (SSE) market. As IoT devices become ubiquitous—from smart sensors and industrial equipment to connected home appliances—the sheer volume of these endpoints is creating complex security challenges.
Enterprises are grappling with the daunting task of gaining visibility and control over this sprawling IoT ecosystem. Many organizations lack the tools or frameworks to monitor and secure these devices effectively, leaving critical vulnerabilities exposed. Unmanaged IoT devices often operate with weak security protocols, outdated software, or no security measures at all, making them prime targets for cybercriminals seeking entry points into larger networks.
The consequences of unsecured IoT devices are evident in the dramatic surge of Distributed Denial of Service (DDoS) attacks. In 2024 alone, the number of DDoS incidents skyrocketed to 165,000, many of which were orchestrated through botnets composed of compromised IoT devices. These attacks overwhelm networks and services, causing significant disruptions across industries. Beyond operational impacts, each incident carries a hefty financial burden, with the average cost approaching US$234,000 per attack. These mounting losses highlight the critical need for robust security measures tailored to the unique risks posed by IoT environments.
North America’s Commanding Lead in the Security Service Edge Market
North America stands at the forefront of the Security Service Edge (SSE) market, commanding a dominant 39.22% share as organizations across the region aggressively modernize their cybersecurity frameworks. This leadership is rooted in a combination of substantial cloud investments and the pressing need to confront an increasingly sophisticated cyber threat landscape.
The scale of North America’s digital transformation is staggering, highlighted by U.S. spending on shared cloud infrastructure reaching $57.0 billion in the fourth quarter of 2024 alone. This investment underscores the rapid migration to cloud platforms and the expansion of complex, multi-cloud environments. With 83% of large U.S. enterprises utilizing multi-cloud infrastructures in 2024, businesses are navigating an intricate ecosystem that traditional security models struggle to protect.
The escalating severity of cyber threats in North America further accelerates SSE adoption. Government agencies, notably the U.S. Department of Defense, exemplify this urgency by actively implementing 91 specific zero-trust capability outcomes aimed at fortifying network defenses. This commitment to zero-trust principles—where no user or device is inherently trusted—reflects a broader shift toward more resilient and adaptive security frameworks.
Top Companies in the Security Service Edge Market
- Broadcom
- Barracuda Networks, Inc.
- Cato Networks
- Check Point Software Technologies Ltd.
- Cisco
- Hewlett Packard Enterprise Development LP
- McAfee, LLC
- Open Systems
- Palo Alto Networks
- Versa Networks, Inc.
- VMware, Inc
- Other Prominent Players
Market Segmentation Overview
By Component
- Solution
- Services
By Organization Size
- Large Organization
- SME’s
By End User
- BFSI
- IT & Telecom
- Retail & E-commerce
- Healthcare
- Government
- Manufacturing
- Energy & Utilities
- Others
By Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
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About Astute Analytica
Astute Analytica is a global market research and advisory firm providing data-driven insights across industries such as technology, healthcare, chemicals, semiconductors, FMCG, and more. We publish multiple reports daily, equipping businesses with the intelligence they need to navigate market trends, emerging opportunities, competitive landscapes, and technological advancements.
With a team of experienced business analysts, economists, and industry experts, we deliver accurate, in-depth, and actionable research tailored to meet the strategic needs of our clients. At Astute Analytica, our clients come first, and we are committed to delivering cost-effective, high-value research solutions that drive success in an evolving marketplace.
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CONTACT: Contact Us: Astute Analytica Phone: +1-888 429 6757 (US Toll Free); +91-0120- 4483891 (Rest of the World) For Sales Enquiries: sales@astuteanalytica.com Website: https://www.astuteanalytica.com/
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