courtesy: App store-Apple
Glance, is a content discovery platform and owner of video-platform Roposo, today announced its gaining over full stack ecommerce platform Shop101 in an unrevealed value through a combination of cash and equity.
The statement mentioned that, with Shop101, Glance and Roposo will have access to a ecommerce technology platform, a comprehensive supply chain infrastructure and the talent base required to build the celebrity and influencer driven commerce platform.
The co founder and President & COO Piyush Shah, Glance, said, “That mobile shopping is going to change dramatically, and it is going to be led by content which is authentic and fun.”
It is seen that Glance has over 125 million daily active users while Roposo, which has seen over 100 million downloads, is used by close to 1.2 million content creators.
Mr. Piyush stated that, “As leaders in the mobile content space, both Glance and Roposo are disrupting the way users create, discover, and consume content, making them the preferred platforms for top celebrities and creators to connect with their audience. With the addition of Shop101, we aim to make these platforms the top shopping destinations for millions of users as well.”
The founders of Shop101 are namely, Abhinav Jain, Aditya Gupta and Kalpak Chhajed in 2015 which employs around 300 professionals.
As per Zinnov, with online shopping increasingly moving from search to discovery, ‘community platforms’ and ‘influencers’ have a massive opportunity to drive commerce. It was later noted that “This makes them a powerful channel from discovery to the final stage of the purchase journey.”