Award-winning singer Shreya Ghoshal has made it clear that viral numbers do not impress her as much as a crowd singing in unison at her concerts. In a recent interaction with ANI, the singer shared her perspective on how success in music should be measured, stressing that online likes and views can often be misleading.
According to Shreya, digital metrics are not always organic. She pointed out that in today’s time, almost anything can be bought, including online engagement. For her, the real test of a song lies in its life beyond the screen. If an audience remembers a track, requests it again, and sings along during live shows, that is when she believes a song has truly succeeded.
She explained that even if listeners are unfamiliar with a track the first time she performs it, the magic happens when they return to the next concert recalling it fondly. That lasting recall, she said, is the biggest reward for any artist.
At the same time, Shreya acknowledged the undeniable influence of social media and audio streaming platforms. She cited how tracks like “Dil Kaa Jo Haal Hai” from Besharam and “Jugraafiya” from Super 30 found renewed popularity years after release. Calling it the “magic” of social media, she noted that the music space has become more democratic, where listeners decide what thrives.
