Tanishq has launched ‘Hues’, a natural gemstone collection aimed at consumers seeking more expressive and design-driven jewellery.
The collection features globally sourced gemstones set in 18kt gold, with designs inspired by the fluid colours of Indian summer.
The brand is positioning the collection as suitable for both everyday wear and special occasions, moving beyond traditional investment-led jewellery purchases.
Actor Triptii Dimri fronts the campaign, reinforcing the theme of individuality.
Chief Marketing Officer Pelki Tshering said, “We’re excited to reimagine how the modern Indian woman experiences natural gemstones. At a time when jewellery is becoming a true expression of self, gemstones, with their vibrant colour and inherent character, feel instinctively right, inviting her to explore and expand her repertoire. Designed with an ethno-contemporary sensibility, our first collection draws from the fluidity and vibrance of an Indian summer. It brings colour alive in bold yet refined forms – mirroring how she wears jewellery today: with spontaneity, ease, and on her own terms. Triptii brings this spirit alive with effortless modernity, rooted, yet distinctly her own, much like the woman we design for.”
