This Friendship day, India’s first tech-enabled omni-channel pet-care platform, ZIGLY join hands with MARS Petcare, world’s largest pet food brand to feed the stray dogs. With an aim to ensure good health and well-being for these furry voiceless human companions, free pet meals for stray dogs will be distributed between fifth to seventh August across Delhi NCR region. The initiative is in line with brands collective fundamental belief- ‘Performance with Purpose’ which intends to strengthen voice to ensure good health and wellbeing of pets and encourage pet lovers in the country.
Celebrated on the first Sunday of every August, Friendship day is earmarked for rejoicing one of the purest and most special bonds in a person’s life – friendship. However the celebration has never been conditioned for just humans. Hence, complimenting brand, Zigly in collaboration with MARS Petcare decided to encourage people to not only thank their human friends, but also celebrate the importance of ‘man’s best friend -their furry friends’ in life. Additionally, special offers around pet grooming, meals, and accessories are being rolled out across online and offline channels to make the day memorable for pets.
For every purchase of Pedigree made from Zigly between August 5th to 7th 2022, customers received a free bag of Pedigree dry food which they can use to feed stray dogs in their neighborhood in Delhi NCR. As a token of gratitude, they will also receive a coupon for their next purchase from Zigly.
Speaking on the occasion, Mr. Pankaj Poddar, Group CEO, Cosmo First (Zigly) said, “On Friendship Day, people thank those who make their life a lot brighter and loving, so who better than our adoring pets with whom we share a special bond of love and care. At Zigly, we are unceasingly working to make living a lot easier and healthier for pets through our host of products and services across pet grooming, accessories and healthy meals all under one roof. Also, we are strengthening our presence pan-India to boost customer touchpoints and provide a quality pet parenting experience through our Omni- channel online and offline presence.”
Salil Murthy, Managing Director, MARS Petcare, said: “Through Covid-19 till present, MARS Petcare has fed more than 4 lakh meals to street dogs and cats. We are pleased to partner with Zigly on this Friendship Day initiative, which aligns with MARS Petcare’s mission to create a better world for pets. With such activities, we continue to work towards stray feeding and improve the lives of street pets in India.”
With the concept of all under one roof, food, nutritional supplements, hygiene products, accessories, toys, etc. are all part of the curated product offering at Zigly’ retail store. Zigly’s in-house services include grooming, spa, salon, vet consultation, pathology, vaccination and pet treatments. Aside from products and services, a play area has been built for pets for enjoyment and leisure of pets. The brand is also strategically strengthening its presence across India with opening of outlets in Delhi-NCR.