Tech Crunch
Twitter had announced a number of new features that it is experimenting with, including Super Follow subscriptions. This is a feature which will let users pay to see tweets from their favorite accounts.
Twitter showed the new features during its annual Analyst Day. The company began the event by announcing new goals to grow its users base to 315 million monetizable daily active users (mDAUs) by the end of 2023. It is aiming to reach $7.5 billion annual revenue in 2023, double the $3.72 billion revenue that the company reported in 2020.
The features previewed are intended to help the company hit its 2023 user and revenue goals. Some of features are:
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Super Follows: The company said it will explore the idea of Super Follows, which will allow users to pay for subscriptions to their favourite Twitter accounts. A screenshot of the feature shows that Super Follows could provide subscribers with exclusive content, such as newsletters, as well as unique supporter badgers, among other benefits.
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Safety mode: Twitter executives emphasized that maintaining a healthy environment free of abuse and harassment is key to growing the company’s user base. This feature would automatically detect when a user starts to receive flurry of negative interactions from others. A screenshot of the features appears to indicate that users could activate safety mode to limit engagement from accounts that are acting abusively or spamming them.
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Birdwatch: Birdwatch could combat the spread of misinformation on the social network through the help of user contributions. An example of the feature shows a tweet that states that whales are not real labeled with notes from Twitter users that label the tweet as “misinformed, or potentially misleading.” One of the notes reads “Sea mammals are in fact real.”