Britain’s ITV reported a 21 per cent drop in full-year adjusted earnings. This is not as bad as feared after advertising demand rebounded at the end of the year.
The commercial broadcaster had restarted productions quickly after initial COVID-19 lockdowns and had worked to bring advertisers back to screens, Chief Executive Carolyn McCall said on Tuesday.
The broadcaster, which aired Oprah Winfrey’s interview with Meghan and Prince Harry on Monday, said its forecast total advertising revenue would fall around six per cent in the first quarter of 2021.
ITV said its subscription video-on-demand service BritBox had hit half a million subscriptions in Britain in January. While BritBox US increased its take-up by 50 per cent over the year.
