According to the latest rumor mill, Reliance Industries is currently planning to embed its JioMart into WhatsApp in the next 6 months and this could be a giant merger of retail and grocery business in India.
The move will help million of WhasApp users to order products from JioMart without leaving the application.
Reliance had previously raised funding of $26 billion from Google & Facebook to raise its digital game and take on Amazon and Flipkart. The Reliance Industries been trying to distance itself from its majority mainstay in Oil & Energy sector for quiet sometime now and this move could be a step in the right direction.