Unsigned Group, a talent agency co-owned by Coldplay’s Guy Berryman, has announced its move into esports by signing Nicolai ‘dev1ce’ Reedtz to its roster of clients.
The signing coincides with the CS: GO player’s transfer to Ninjas in Pyjamas, with the contract co-negotiated by Unsigned Group.
According to the release, Unsigned Group will exclusively manage dev1ce’s professional contract, alongside the players’ branding, endorsement, and licensing deals.
Regarding the announcement, dev1ce commented: “Esports has been considered the Wild West in player management for too long. It’s been accepted as the norm: we are a partnership at Unsigned, working together to create real and interesting opportunities in the esports space. I’m really excited to be working together and for people to see our plans and for others to be on the journey with us.”
Earlier today dev1ce departed Danish organization Astralis after a five-year tenure that saw the player win four major tournaments. NiP has confirmed that the CS: GO player has signed a three-year contract with the organization.