Photo Credit: Discovery/WarnerMedia
On Tuesday, it was announced that Discovery CEO David Zaslav will be taking over as the CEO of Warner Bros. Discovery. The merger of the two companies was proposed in May.
“Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world — that is what the company will be about. We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred-year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration. There are so many wonderful, creative and journalistic cultures that will make up the Warner Bros. Discovery family. We believe it will be the best and most exciting place in the world to tell big, important and impactful stories across any genre — and across any platform: film, television and streaming.” Zaslav stated.
Warner Bros. Discovery are willing to spend $20 billion (about Rs. 1,46,425 crores) on content per annum, which is way more than Disney and Netflix. Zaslav aims for Warner Bros. Discovery to reach 400 million streaming subscribers globally.