Amrita Rao feels the concept of visibility for an actor has changed courtesy, social media and talent management

Amrita Rao feels it was important to have talent, now there’s talent management. In an interview she said, “Before the era of social media and PR machinery that we are seeing these days, an actor’s popularity and celebrity status was a byproduct of his or her talent. When I entered the industry as a teenager and appeared in film like ‘Ishq Vishk’.These days, actors are becoming popular because of their presence on social media. I think for an actor, being remembered for a character and film is more important,”

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