Alia Bhatt has launched a clothing line for kids for less than 14 years. She named it Edu-a-Mamma and shared its details on her Instagram by sharing a few pictures.
The garment line is eco friendly and made minimizing the use of any wastage. Alia started her new brand firstcry.com in October and will launch more products soon. She started this venture from home and will expand accordingly. Edu-a-Mamma also aims at manufacturing a series of storybooks, toys, and virtual entertainment, amongst others.