South Korean singer and actress Lee Ji-eun, widely known as IU, has become one of the richest and most influential celebrities in Korea. With a career spanning music, acting, endorsements, and real estate investments, IU has built an impressive net worth, estimated to be between USD 40 to 45 million in 2025.
IU made her debut in 2008 and quickly rose to fame with hit songs like Good Day (2010), Palette (2017), and Lilac (2021). As one of the best-selling solo artists in Korea, she became the first female artist to hold a solo concert at Seoul Olympic Stadium in 2022 with The Golden Hour. In 2024, she embarked on the H.E.R. world tour, performing in major venues across Asia, Europe, and North America.
IU started her acting career in 2011 with Dream High and later gained critical acclaim in The Producers (2015). She became a household name with Hotel Del Luna (2019) and made her film debut with Broker (2022). Her other successful films include Dream (2023) and When Life Gives You Tangerines (2025).
Nicknamed the “CF Queen,” IU has endorsed top brands like Pepsi, Samsung, Nongshim, and luxury fashion house Gucci. In 2020, she became a global ambassador for Gucci and attended the Gucci Ancora Fashion Show in Milan in January 2024. These high-profile deals contribute significantly to her wealth.
IU runs a successful YouTube channel, @dlwlrma, with over 9.9 million subscribers as of March 2025. According to Forbes Korea, she earned USD 1 million from YouTube in 2021, with her monthly earnings ranging from USD 79,000 to USD 3 million.
IU owns multiple high-value properties, including a USD 11.7 million penthouse in Eterno Cheongdam, Seoul, which offers stunning views of the Han River. She also owns properties in Gwacheon and Yangpyeong-gun and previously held a house in Bangbae. Additionally, she drives a Porsche Cayenne, further highlighting her luxurious lifestyle.
Despite her wealth, IU is known for her generous donations to charities supporting single mothers, children with rare diseases, and the elderly.From chart-topping music and successful acting projects to luxury brand deals and real estate investments, IU has built a strong financial empire. With an estimated USD 40-45 million net worth in 2025, she continues to be one of the wealthiest and most influential Korean celebrities.