Lee Min-ho, one of South Korea’s biggest stars, has built an incredible career spanning hit dramas, films, and endorsements with some of the world’s biggest brands. With a charm that captivates millions and acting skills that keep audiences hooked, it’s no wonder he has become a global sensation. But beyond the fame, just how much has he earned?
As of 2025, Lee Min-ho’s net worth is estimated to be around $26 million—a fortune amassed through years of hard work in the entertainment industry.
Making Millions from Acting
Lee Min-ho first rose to superstardom in 2009 with his unforgettable role as Gu Jun-pyo in Boys Over Flowers. Since then, he has headlined blockbuster dramas like City Hunter, The Heirs, The Legend of the Blue Sea, and most recently, Pachinko on Apple TV+. His performances don’t just earn him praise—they come with hefty paychecks.
For Pachinko, he reportedly earned around $80,000 per episode, making him one of the highest-paid Korean actors. His success isn’t limited to TV dramas. Lee Min-ho has also appeared in films like Gangnam Blues and Bounty Hunters, further expanding his influence in the entertainment world. Every project he takes on not only cements his legacy but also adds significantly to his wealth.
The King of Brand Endorsements
Beyond acting, Lee Min-ho has mastered the art of brand partnerships. He has been the face of luxury brands like Fendi, Berluti, and BOSS, as well as global companies in skincare, fashion, and tech. His endorsements alone bring in around $15 million per year. One of the reasons brands love him is his unwavering popularity. He has represented Innisfree, a top Korean cosmetics brand, for over six years—something rare in the ever-changing world of endorsements. Whether it’s high-end fashion or skincare, anything Lee Min-ho touches turns into gold.
Smart Investments in Real Estate
Lee Min-ho isn’t just spending his earnings—he’s investing wisely. He owns luxury properties in Seongbuk-dong, one of Seoul’s most exclusive neighborhoods, with one villa reportedly worth around $4.3 million. He also has an apartment in Mark Hills, a high-end residential complex where many celebrities live. Real estate is a major source of wealth for top actors, and Lee Min-ho is no exception.
Social Media: A Goldmine of Influence
With over 35 million Instagram followers, Lee Min-ho is not just a star on-screen—he’s a digital powerhouse. His posts attract millions of likes and comments, making him a dream collaborator for brands. It’s estimated that he earns about $211,000 per sponsored post—a staggering amount for simply sharing content with his fans.
Final Thoughts: The Ever-Growing Empire of Lee Min-ho
From hit dramas to brand deals, real estate to social media, Lee Min-ho has built an empire that extends far beyond the screen. His ability to stay relevant in the fast-paced world of entertainment is a testament to his talent, business acumen, and unwavering connection with fans worldwide. As of 2025, with a net worth of $26 million and counting, Lee Min-ho remains the undisputed Hallyu King —and his reign shows no signs of slowing down.