Malabar Gold & Diamonds witnessed robust consumer demand during Akshaya Tritiya, engaging over 1.25 lakh customers across India and international markets.
The company reported approximately 53% year-on-year growth globally, with total sales reaching INR 2,646 crore. Growth remained strong across India, which recorded 71% growth, and international markets, which grew by 22%.
The festive demand was supported by wedding purchases as well as rising participation from young and first-time buyers, indicating expanding consumer segments.
The studded jewellery category recorded 45% growth, signalling a shift towards design-led products and value-added offerings.
Commenting on the performance, Mr. M. P. Ahammed, Chairman, Malabar Group, said, ““Akshaya Tritiya continues to be a significant occasion for our customers, and this year’s performance reflects both the strength of demand and the depth of customer engagement. What stands out is not just the strong growth of approximately 53% year-on-year globally across India & other International Markets, but the quality of that growth. At the core of this growth is the trust customers place in us as a responsible jeweller. Our commitment to transparent pricing, ethically sourced gold and diamonds, stringent quality standards, and a customer first approach continues to resonate strongly. It is this focus that enabled us to build deeper relationships with customers and drive sustained preference across markets”
The company stated that its integrated manufacturing capabilities enabled it to deliver competitive pricing and diverse designs, strengthening customer preference.
