Meta has announced its role as an Official Partner of the Festival de Cannes through a new multi-year strategic collaboration. This partnership aligns well with Meta’s mission, as Cannes has long been a global lens for storytelling, and Meta’s platforms are where these stories are shared with billions worldwide.
With over 3.5 billion daily users on its apps, and video making up more than 60% of the time spent on Facebook and Instagram, Meta provides a unique platform for experiencing global events. Through partnerships with creators and advancements in AI and wearable technology, Meta is bringing audiences from the periphery to the heart of the action. This includes hands-free experiences on the Croisette with Ray-Ban Meta glasses and AI-driven real-time translation to bridge language gaps, offering a new way to experience the magic of Cannes.
Meta is hosting a diverse group of creators at Cannes, including filmmakers, culture commentators, and storytellers who will provide behind-the-scenes access to the prestigious event. These creators will share their perspectives using Ray-Ban Meta glasses and platforms like Threads and Instagram, where Reels are reshared over 4.5 billion times daily. Among them is Reece Feldman, who will use Ray-Ban Meta glasses to conduct exclusive interviews on the Cannes carpet.
From May 12-19, Meta House at the Majestic Hotel will serve as a hub for interactive experiences, creator events, and discussions about storytelling’s future. Highlights include “The Blue Carpet,” where guests can experience the red carpet from a star’s perspective using Ray-Ban Meta glasses, and AI Glasses Demos showcasing Ray-Ban Meta’s features like Live Translation. Additionally, the Palme d’Or, cinema’s iconic award, will be on display, celebrating the art of storytelling.
Meta is also emphasizing tools that enhance global storytelling. AI Translations on Reels allow creators to dub content into nine languages, with more to be added, enabling broader audience reach. Ray-Ban Meta glasses offer real-time conversation capabilities across multiple languages, with plans to expand to 20 languages.
Meta AI, now integrated into Meta apps, assists with personal and creative tasks, helping attendees navigate the festival and edit content. On Threads, users can follow #Cannes2026 for real-time festival updates, commentary, and predictions.
This year’s festival includes “John Lennon: The Last Interview,” directed by Steven Soderbergh, which uses Meta’s AI tools to enhance the film’s visuals and storytelling, demonstrating AI’s potential in filmmaking.
Meta’s involvement at Cannes underscores its commitment to connecting global audiences with cultural events, using technology to bring the festival’s magic to billions worldwide.
