Park Seo-joon has become one of the most sought-after actors in South Korea, charming audiences with his performances in hit dramas like Itaewon Class and What’s Wrong with Secretary Kim. But his success isn’t just limited to K-dramas—he’s now making waves in Hollywood too.
As of 2025, Park Seo-joon’s estimated net worth stands at $21 million, thanks to his acting career, brand deals, real estate investments, and even his YouTube channel.
Big Paychecks from K-Dramas
Park Seo-joon has built his career on a string of successful K-dramas. His charismatic roles and natural acting skills have made him a fan favorite, and his paycheck reflects that. For each drama he stars in, he reportedly earns around $851,000, making him one of Korea’s highest-paid actors. His performances in She Was Pretty, Fight for My Way, and Itaewon Class cemented his reputation, but it was What’s Wrong with Secretary Kim that truly catapulted him into superstardom.
Every time he takes on a new project, viewers know they’re in for a treat—and production companies are more than willing to pay top dollar to have him on board.
Breaking Into Hollywood with Marvel
While many Korean actors dream of making it big internationally, Park Seo-joon has actually done it. He made his Hollywood debut in Marvel’s The Marvels, playing Prince Yan. While his exact salary for the role hasn’t been disclosed, appearing in a Marvel film has undeniably boosted his global profile. It’s a major step toward an international career, and with his talent, there’s no doubt he’ll land even bigger roles in the future.
Endorsement Deals: The Face of Luxury Brands
Like many top K-stars, Park Seo-joon is a major player in the world of brand endorsements. With his effortless style and massive fan base, luxury brands love him. He has partnered with top fashion and skincare brands, earning between $340,000 and $425,000 per endorsement deal.
From high-end clothing lines to beauty products, his influence extends far beyond the screen. Whenever he promotes a brand, fans rush to buy it—making him one of the most valuable endorsers in the industry.
Real Estate Investments and Smart Money Moves
Park Seo-joon isn’t just relying on acting and endorsements—he’s making smart investments too. He owns a stunning $10 million luxury property, adding to his growing fortune. Real estate is a common investment for celebrities, and Park Seo-joon has secured his place among the elite with his high-end home.
A YouTube Star on the Side
Surprisingly, Park Seo-joon is also making money from YouTube. His personal channel, where he shares behind-the-scenes content and glimpses into his daily life, brings in around $60,000 per year. While that might not be much compared to his acting income, it’s a testament to his ability to connect with fans in multiple ways.
The Future Looks Bright
Park Seo-joon’s journey from K-drama heartthrob to global star is nothing short of inspiring. With his ever-growing fan base, Hollywood opportunities, and smart business ventures, his net worth is only going to rise. As of 2025, he’s already sitting on $21 million, but given his talent and work ethic, this is just the beginning.