Aditya Birla Housing Finance Limited (ABHFL) has opened a new branch in Katraj, Pune, expanding its Maharashtra network to 30 branches amid rising demand for housing finance in the region.
Katraj has witnessed increased residential activity, supported by improved connectivity and growing interest from first-time homebuyers and professionals. The new branch aims to address this demand with tailored financial solutions.
The company offers a wide range of products, including affordable housing loans, prime housing finance, construction finance, and loans against property, targeting varied customer segments.
ABHFL’s digital ecosystem supports faster approvals, seamless onboarding, and improved transparency, enhancing customer experience.
To mark the launch, the company has introduced a limited-period offer of zero login fees and spot loan sanctions of up to ₹50 lakh, valid till May 31, 2026.
Speaking on the expansion, Mr. Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance Limited, said, “Maharashtra is a key growth market for us. With strong demand and rising aspirations, we are scaling our regional presence to deepen customer engagement. By combining our growing distribution footprint with robust digital capabilities, we aim to make the homeownership journey simpler, faster, and hassle-free for customers.”
The company said the move supports its broader goal of driving financial inclusion and expanding access to housing credit.
