Rowoon, born Kim Seok-woo, has proven he’s more than just a pretty face in K-pop. Starting as the lead vocalist of SF9, he quickly won fans over with his deep voice, towering height, and undeniable charisma. But in recent years, it’s his acting career that has truly skyrocketed, turning him into one of Korea’s most promising stars.
Now, in 2025, Rowoon’s net worth is estimated at $15 million, thanks to his successful transition from idol to leading man in the K-drama world.
From SF9 to Solo Stardom
Rowoon first gained fame as part of SF9, but in September 2023, he made the big decision to leave the group and focus entirely on acting. While fans were sad to see him step away from music, it’s clear the move paid off—his acting career has been on fire ever since.
K-Dramas That Made Him a Star
Rowoon’s big break came with Extraordinary You (2019), where he charmed viewers as a swoon-worthy male lead. Since then, he’s taken on back-to-back hit roles in The King’s Affection (2021) and Destined With You (2023). His growing popularity means he now earns around $100,000 per episode, making him one of the highest-paid rising actors in Korea.
A Face That Sells: Brand Deals and Endorsement
Rowoon isn’t just a sought-after actor—he’s also a brand favorite. With his model-like proportions and elegant image, he’s landed deals with major names like The North Face and Estée Lauder, adding millions to his fortune.
What’s Next for Rowoon?
With his undeniable talent, striking visuals, and a rapidly growing fanbase, Rowoon’s career is only getting started. His $15 million net worth in 2025 is just the beginning, and as he continues to take on new roles and brand partnerships, he’s well on his way to becoming one of Korea’s biggest stars.