Usher developing TV series to tell story of Black love in Atlanta

Super Bowl 2024 not only provided a great game but also thrilled fans with star-studded performances. Particularly, Usher rocked the house down with his memorable Halftime Show performance. According to Variety, the eight-time Grammy winner is currently taking his talent to maximum potential by developing a new drama series that draws inspiration from his music.

The untitled series is a collaboration between Universal Studio Group and Universal Content Productions, with the goal of exploring Black love in Atlanta. There are currently no confirmed streaming services or networks associated with the series. Meanwhile, Usher’s involvement in the series, whether as a cameo or a protagonist, is unknown at this stage.

The  Hollywood artist stated in a statement, “My 30-year catalogue has resonated with so many people no matter where they were in their lives. I’m happy to be working with UCP to bring the music to life. I hope the series resonates with you the way my music continues to.”

The announcement of Usher’s forthcoming drama series matches his spectacular Super Bowl performance, which increased the streaming and sales of his music collection. The singer’s popularity skyrocketed after the halftime concert, according to Billboard. On February 11 and 12, Usher’s songs received 35.9 million official on-demand US streams. Furthermore, his songs witnessed an increase in sales, with 27,000 downloads in the United States between February 11 and 12.

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