In honor of Africa Day on May 25, Facebook has introduced the sixth edition of its pan-African initiative, ‘Made by Africa, loved by the world: Where stories spark community.’ This year’s campaign is dedicated to celebrating African cinema.
The 2026 campaign includes a five-part vodcast series that highlights five internationally recognized actors and filmmakers from Nigeria and South Africa. The series is hosted by popular African podcasters I Said What I Said from Nigeria and Because We Said So from South Africa.
Kezia Anim-Addo, Communications Director for Africa, the Middle East, and Turkey, stated, “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”
The campaign features the following talents:
- Kehinde Bankole (Nigeria) – A two-time AMVCA winner who has performed at Shakespeare’s Globe Theatre, voiced in Disney’s Iwaju, and starred in productions on Netflix and Amazon Prime.
- Linda Mtoba (South Africa) – An award-winning actress known for her roles in Isibaya, The River, and BET’s Queendom, as well as being a digital entrepreneur and presenter.
- Nomzamo Mbatha (South Africa) – Recognized as a TIME 100 Next honoree, UNHCR Goodwill Ambassador, and WEF Young Global Leader, she has starred in Coming 2 America and Shaka iLembe, and is the executive producer and founder of the Nomzamo Lighthouse Foundation.
- Osas Ighodaro (Nigeria) – A two-time AMVCA Best Actress winner, Nigerian-American actress and producer known for The Smart Money Woman and Fela and the Kalakuta Queens, and founder of Imuenyan Productions.
- Tobi Bakre (Nigeria) – An AMVCA-nominated actor known for Brotherhood and Prime Video’s Gangs of Lagos, and one of Nollywood’s fastest-rising leading men.
Dami Kujembola, CEO & Co-Founder of Amplify Africa, Facebook’s 2026 ‘Made by Africa, loved by the world’ media partner, commented, “Africa Day is about more than a moment in history, it’s a celebration of who we are, and the impact African culture continues to have on the world. For ten years, Amplify Africa has been dedicated to telling that story, so partnering with Meta on this Made by Africa Campaign feels like a natural fit. This campaign shines a light on filmmakers who are proud of where they come from and are being recognized for it globally. They are proof that staying true to your roots and reaching the world are not mutually exclusive and we are honored to be part of amplifying that message.”
The campaign also includes the #ShareYourAfrica community challenge, encouraging creators across lifestyle, fashion, and dance to use Meta AI to celebrate African culture through Reels that highlight the traditions and moments defining African identity today.
Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes accessible on the podcasters’ channels and talent profiles.
