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Facebook Inc. is testing a new feature that will enable some Instagram creators to share their reels on Facebook’s news feed.
A few Indian creators who create 30-second reels on Instagram will get the option of having those video clips to be recommended on Facebook. Facebook will also add its own version of reels on its app.
This feature will help Instagram creators to reach new audiences and will allow people to discover more entertaining content.
The popularity of TikTok pushed social media companies to add a short video service to their apps.