Chatting with AI has rapidly become an essential method for individuals to obtain information and seek answers to important questions. These inquiries can often be deeply sensitive or personal, such as those related to health issues, loan details, or career advice.
Today, we are launching Incognito Chat with Meta AI on WhatsApp and the Meta AI app, offering a new way to engage in completely private conversations with AI. This feature is built on WhatsApp’s Private Processing technology, allowing users to communicate with Meta AI in a manner that remains unseen by anyone else.
While other applications have introduced incognito-style modes, they still have visibility into the questions being asked and the responses provided. In contrast, Incognito Chat with Meta AI ensures complete privacy, meaning that no one — not even Meta — can access your conversations.
When initiating an Incognito Chat with Meta AI on WhatsApp, users create a private, temporary conversation visible only to themselves. The messages are processed in a secure environment inaccessible even to Meta, and conversations are not stored. By default, messages disappear, providing a space for users to ask questions and explore ideas without any oversight.
We believe this private method of chatting has the potential to become one of several ways people interact with AI on WhatsApp. In the upcoming months, we plan to introduce Sidechat, protected by Private Processing on WhatsApp. Sidechat with Meta AI will offer private assistance within any WhatsApp chat, providing context for ongoing discussions without interrupting the main conversation.
Incognito Chat with Meta AI is being rolled out on WhatsApp and the Meta AI app over the coming months. More information on how Incognito Chat with Meta AI works can be found here.
