Jacob’s Creek, Australia’s number one bottled wine brand, has been signed as the official wine partner for the inaugural ICC World Test Championship Final 2021 happening in Southampton, 18 – 22 June. As the official wine partner for the hugely anticipated ICC World Test Championship Final between India and New Zealand, Jacob’s Creek will have exclusive pouring rights for the event, branding at in-stadium bars, stadium and digital broadcast advertising.
Eric Thomson, Global Marketing Director for Pernod Ricard Winemakers says: “Jacob’s Creek has a long-standing connection to the world of sport, and we’re excited to be working with the ICC to connect with cricket fans and wine lovers through this inaugural event.”
“As we progress into 2021, sport has never been more important, and supporting sport has also never been more important. As a wine brand that is all about connecting people, Jacob’s Creek is proud to partner with the ICC to bring people together in a celebration of cricket.”
The event will kick-start a long-term strategic partnership for Jacob’s Creek with the ICC for the next three years.
Speaking on the partnership, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “India’s fervour around cricket is well known and Jacob’s Creek partnership with ICC is the perfect opportunity to celebrate Indian Cricket Team’s success of reaching the finals of World Test Championship. We are excited to be a part of this momentous occasion in cricketing history and for our association with ICC in the years ahead.”
Anurag Dahiya, ICC’s Chief Commercial Officer says: “We are delighted to partner with Jacob’s Creek for the ICC World Test Championship Final as we kick start our long-term partnership. With its rich heritage and award-winning portfolio, Jacob’s Creek joins leading global brands that have benefitted immensely from their association with our events.”