Ahead of the India tour of Sri Lanka for the limited-over series, India is set to get back in action against Sri Lanka next month, starting from July 13. With the young Indian team, led by Shikhar Dhawan is ready to depart for Sri Lanka this week, the title sponsors for the two series have been finalized. According to InsideSport, Unacademy has clinched rights for the ODI series, while CoinDCX has received the deal for the T20I series. This report also confirms that Dream11 and Skoda will be part of the sponsors’ list of this series.
Unacademy has been actively working in sports to increase its brand value for a long time. The Edu-tech company has been actively involved in IPL for the last two years. Considering the Indian team playing white-ball cricket after a long time, Unacademy bagged the rights of title sponsors for the ODI series.
On other the hand, CoinDCX is an Indian-based cryptocurrency firm that will be seeing as a title sponsor during the T20I series between India and Sri Lanka. CoinDCX was recently involved in cricket-related sports during IPL 2021 as one of the key sponsors for ESPN cricinfo’s T20I Timeout show. Considering the popularity worldwide of Cryptocurrency in the current financial situation, CoinDCX will be looking to expand its reach in the upcoming three-match T20I series between India and Sri Lanka.
Meanwhile, the Sri Lankan tour will begin with three ODIs matches starting from July 13, followed by the same number of T20Is starting from July 21. All six matches will be played in R. Premadasa Stadium in Colombo.