Mahindra Group has appointed Purnima Lamba as Chief Brand Officer as the Group looks to strengthen its purpose-driven brand identity and future-ready communications strategy.
Lamba will assume the role from September 1, 2026, and will oversee the development and execution of Mahindra’s corporate brand narrative across businesses and platforms.
Her responsibilities include ensuring brand consistency across Mahindra’s diverse verticals and driving initiatives that enhance the Group’s visibility across both traditional and digital ecosystems.
Dr. Anish Shah, Group CEO & MD, Mahindra Group said: “We are pleased to welcome Purnima Lamba as Chief Brand Officer. Her global experience, strategic thinking, bold creativity and deep consumer insight make her an ideal leader to further strengthen the Mahindra brand. As we continue to build a compelling brand narrative aligned with our values, vision and business ambitions, Purnima’s ability to elevate brands, inspire teams and translate insights into impact will be invaluable. I wish her the very best in this key leadership role.”
Lamba joins Mahindra after an extensive international career at Unilever, where she handled senior leadership assignments in India, the UK and the Netherlands.
Mahindra said her expertise in digital media innovation and consumer engagement has helped strengthen brand presence and expand global footprint in previous roles.
The Mahindra Group has a strong presence across sectors including farm equipment, utility vehicles, information technology, renewable energy, logistics, hospitality and real estate.
