Ever since Instagram launched its reel feature, there has always been a blunt comparison between Instagram reels and Tiktok. However, both platforms have different types of audiences.
Also, Instagram might have vast users, but when it comes to grabbing the attention of the audience, TikTok steals the show. Nonetheless, if you still want to know about the features of both platforms, then you can dive into the information given ahead.
About Instagram Reels and TikTok
TikTok was launched in 2016, and within 4 years, it became the most downloaded app with more than 850 million. However, its popularity took a toll as it was banned in some regions because it is owned by a Chinese company. As a result, many TikTok alternatives launched during that time.
Instagram also took this opportunity and launched a new feature as reels in 2020. It has similar content-creating features as TikTok has. However, there are some minor differences that make both platforms very different from each other.
Reels vs TikTok
The demographic audience of Instagram mostly has users of all ages. While TikTok only has a great younger audience. Also, the methodology of using them is quite different. To know more, you can read about the features of Instagram reels and Tiktok below:
Audio & Video
Both the platforms are video creation platforms. However, the duration of the video that you can make on Instagram reels is different from TikTok. On Instagram, you can only make 30 seconds reels. Whereas, on TikTok, you get to make 60 seconds. The 30 seconds gap plays a vital role as the video content of reels delivers the information in 30 seconds without wasting any second.
As far as the audio is concerned, TikTok definitely has an extensive library of audio. Also, TikTok users can improvise with the audio section and insert their own sound to make their content more unique and attractive. On the other hand, reels also offer a wide arena of audios but not as much as TikTok offers.
Once again, TikTok provides you with more video editing features than reels. Therefore, the final look of the video on TikTok is mostly far better than reels. However, TikTok allows the users to download the video in their camera roll. Thus, the originality of the content is often lost, and people can steal your content by literally saving it.
While, on Instagram, nobody can save your reels which means that your content is safe with Instagram. So, Instagram reels might lack in the department of filters and effects, but your content is surely more protected on Instagram as compared to on TikTok.
Everyone knows that both platforms greatly depend upon the number of views and likes you get on your videos. As a result, your popularity is only defined by the audience that gets engaged with your content.
Moreover, capturing the attention of the audience might be easy on TikTok, but advertising is easy on Instagram. You can easily tag the official account of the brand which you are promoting.
However, attaining monetization on TikTok is more accessible than on Instagram. Not to mention, with the changing algorithm of Instagram, the content creators often get frustrated as it throws a lot of obstacles in their way of achieving monetization.
Interaction With The Audience
TikTok gives you more in-depth information about the type of audience which usually gets engaged with your content. Due to this reason, you can quickly decide about the brand that you can or can not endorse on social media.
On the other hand, Instagram does provide you with the information of your audience, but it is not as substantial as TikTok. This might put you in a tough spot while deciding on the type of product that you can endorse.
Reels vs TikTok- Final Verdict
With Instagram reels, you get to use Instagram and have TikTok-like fun too. Whereas, with TikTok, you can’t enjoy the perks of Instagram. So, if you already have a good following on Instagram, you can entertain your audience by using the reels feature.
However, if you are new to the whole concept and want to become an influencer but do not have many followers, you can start with TikTok, as it gives you a large audience. And, if your content is unique, it might end up as a new TikTok video trend that might give you your desired popularity.