Samsung Electronics is hosting Samsung AI Week 2026 from May 11 to June 7 in 58 countries. This event marks the seventh year of the company’s largest annual global promotion, celebrating its founding anniversary and offering exclusive deals to thank customers for their continued support. Starting this year, the event will take place twice annually and is now called “Samsung AI Week.”
The theme for Samsung AI Week 2026 is “Your Companion to AI Living. The everyday, effortless.” This theme reflects Samsung’s vision for its AI lineup, which includes Galaxy AI for mobile devices, Samsung Vision AI for TVs, and Bespoke AI for home appliances. The campaign emphasizes how Samsung’s AI experiences can make everyday life easier, more intuitive, and more connected.
The promotion includes a wide range of Samsung products, featuring the latest releases such as the Galaxy S26 series, Galaxy Buds4 Pro, Mini LED TV, Q-Series Soundbar, and Bespoke AI Laundry Combo. To help users explore a more seamless AI-powered lifestyle, Samsung is also highlighting platforms that enhance its devices, including Samsung Health, Samsung TV Plus, and SmartThings. Visitors to Samsung.com can find dedicated pages to explore additional ways to enhance their Samsung AI experience.
For customers who opt in to marketing, the “Recommended Picks Tailored for You” section offers product suggestions based on owned devices and user activity, helping them discover options suited to their needs and interests. Samsung.com also showcases curated product selections in three key lifestyle categories: Care Companion, Entertainment Companion, and Home Companion. These categories are designed around everyday scenarios, supporting experiences such as personalized workout routines, immersive sports viewing, and creating smarter homes for major life events like moving or marriage.
Additionally, the “Complete Your AI Setup” section introduces recommended cross-category product combinations, allowing customers already using Samsung products to experience a more connected ecosystem. This section is organized by product type, such as Galaxy mobile devices, TVs, and home appliances, highlighting products commonly used together.
During the promotional period, customers purchasing products on Samsung.com can earn extra Samsung Rewards points, which are redeemable across various platforms, including Samsung.com, Galaxy Store, and Samsung Art Store. Customers can also check their remaining points on the Samsung AI Week 2026 page throughout the event.
More information about Samsung AI Week 2026 is available on Samsung.com in each region. The campaign is also featured on digital billboards at major global landmarks, including Times Square in New York and Piccadilly Circus in London, from May 11 to June 7.
