Tata Capital has announced the launch of ‘Sawaal Karo, Phir Loan Lo’, a national public initiative focused on empowering individuals to make well-informed borrowing decisions.
As credit access becomes more seamless through digital channels, the campaign calls on consumers to understand loan terms, interest structures and repayment commitments before proceeding.
Rajiv Sabharwal, MD & CEO, Tata Capital, said the initiative reflects the Tata Group’s values of transparency and ethical conduct. He stated that informed borrowing is critical to building a resilient credit ecosystem and ensuring sustainable financial growth.
Speaking on the launch, Rajiv Sabharwal, Managing Director and CEO, Tata Capital, said, “Rising aspirations and wider access to formal credit are among the key pillars of India’s growth story. At Tata Capital, we remain deeply committed to the Tata Group’s values of transparency, responsibility, and ethical conduct. ‘Sawaal Karo, Phir Loan Lo’ is a people-first call to action that empowers individuals to make well-informed borrowing decisions. Through this initiative, we aim to foster greater financial awareness and contribute to a more resilient and responsible credit ecosystem in India.”
The campaign will leverage digital platforms, microsites, blogs, social media, films and interactive tools to reach borrowers across regions and demographics.
