2025 has already seen some of the most talked-about breakups in the influencer world. From public fallouts to cryptic Instagram stories and YouTube tell-alls, these splits not only trended but also sparked discussions on privacy, branding, and the performative nature of online relationships. Here are the top 5 influencer breakups of 2025 that captured social media’s attention.
1. WizLiz and Landon McAllister Breakup: When Couple Content Turns into Content Fallout
The breakup between WizLiz (Eliza Winters) and Landon McAllister was one of the most dissected influencer breakups of early 2025. The two had built a brand around their quirky vlogs, prank videos, and travel reels—often hailed as the “It Couple” of Instagram and TikTok. However, cracks began to show when fans noticed the duo unfollowed each other in late February. A week later, Landon posted a solo vlog titled “I Owe You an Explanation”, hinting at creative differences and emotional burnout.
WizLiz countered with a more emotionally charged Instagram live, where she tearfully said, “Love isn’t content, and content isn’t always love.” Fans quickly picked sides, with #TeamLiz and #TeamLandon trending across X (formerly Twitter). Brand collaborations were paused, and rumors swirled around cheating allegations—though both denied any infidelity. Their split sparked conversations on the pressure of performative love in influencer culture.
2. Addison Koi and Jamari Blaze Split: TikTok’s Edgy Couple Calls It Quits
Addison Koi and Jamari Blaze, known for their edgy fashion reels and viral dance collaborations on TikTok, confirmed their split in March 2025 after nearly two years of dating. The breakup came as a shock, especially since the duo had just launched a joint streetwear capsule two months prior. Their aesthetic—dark academia meets punk glam—had gained them a massive Gen Z following.
What made this breakup hype-worthy wasn’t just the timing, but the subtle shade thrown via Instagram captions and TikTok stitches. Addison posted a reel with the caption, “You can’t dress up disrespect,” while Jamari responded with a video edit featuring Billie Eilish’s “What Was I Made For?” Fans speculated about controlling behavior and creative clashes behind the scenes. Though no direct accusations were made, their split triggered a broader online dialogue about boundaries and emotional health in creative partnerships.
3. Sierra Moon and Elias Vortex Breakup: The Podcast Power Couple Breaks the Mic
Sierra Moon and Elias Vortex were best known for co-hosting the wildly popular relationship podcast MoonVortex, which had over 2 million monthly listeners on Spotify. In April 2025, they dropped a bombshell: a final episode titled “Unplugged: Our Last Talk Together.” During the 90-minute recording, they spoke candidly about growing apart, evolving priorities, and the emotional cost of maintaining a romantic and professional partnership simultaneously.
Listeners praised the honesty, but not all responses were positive. Elias faced backlash after admitting he had emotionally withdrawn for months without telling Sierra. Meanwhile, Sierra was commended for her vulnerability, especially when she said, “Sometimes your soulmate is a lesson, not a life partner.” The breakup dominated podcast charts, with clips going viral on Reels and Threads. Their transparency sparked a new wave of influencers addressing mental health and emotional labor publicly.
4. Nia Raye and Leo Maddix End Their Viral Romance After a Surprise Proposal Gone Cold
Influencer couple Nia Raye, a wellness content creator, and Leo Maddix, a rising tech entrepreneur-turned-lifestyle vlogger, made headlines in May 2025 when their high-profile breakup came just weeks after a surprise proposal video had gone viral. The Maldives engagement clip—featuring drones, slow-motion footage, and a sponsored luxury resort—had been viewed over 18 million times. But fans noticed Nia stopped wearing the ring, and eagle-eyed followers spotted she had deleted several videos with Leo.
Sources close to the couple claimed that Leo allegedly staged the proposal for brand deals, and Nia wasn’t aware of the sponsorships until after the trip. A now-deleted Instagram Story from Nia read, “When something feels forced, it probably is.” The backlash was swift. Critics called the engagement a “PR stunt,” while others debated whether influencers are obligated to disclose monetization in such personal moments. Their breakup blurred the line between personal milestones and digital marketing, becoming a cautionary tale for other creator couples.
5. Zara Noelle and Finn Rhodes Break Up Over Career Divergence and Quiet Quitting
Zara Noelle, a fashion influencer known for her elegant styling content, and Finn Rhodes, a popular travel vlogger, ended their relationship quietly in June 2025—until followers noticed Zara’s posts lacked their usual location tags and Finn appeared solo on their Europe tour. A few days later, Zara uploaded a subtle carousel captioned “Unlearning, undoing, unbecoming.” Finn responded with a minimalist black screen story: “Sometimes growth means goodbye.”
While no direct drama unfolded, insiders revealed that the two had drifted apart due to differing career visions—Zara wanting to pivot into luxury consulting and Finn chasing adventure-focused brand sponsorships. Their fans mourned the end of their aesthetically pleasing couple content, but many appreciated the mature, drama-free handling. In a landscape of explosive breakups, this one stood out for its quiet resolution and mutual respect, triggering discussions about outgrowing shared narratives in the influencer world.
The year 2025 has made one thing clear—breakups between influencers aren’t just personal moments; they’re public events. With emotional transparency, monetization, and audience loyalty all in the mix, fans are no longer just bystanders but active participants. As the line between real life and reel life continues to blur, influencer breakups will likely remain a hotbed for online discourse, brand impacts, and evolving norms around digital relationships.