Actor Vicky Kaushal is once again grabbing attention for his light-hearted support for wife Katrina Kaif’s beauty brand, Kay Beauty. Known for openly cheering her ventures, the actor recently shared a playful post that quickly caught fans’ interest online.
Taking to Instagram Stories on Wednesday, Vicky posted about one of the brand’s products, describing it as perfect for his mood. In his caption, he referred to himself as “caffeinated” while praising the product, tagging Katrina and the brand. However, what stood out was his humorous remark about the promotion not being sponsored. He joked that despite his efforts, he could not secure a paid collaboration, adding a candid and relatable touch to the endorsement.
While Katrina has not publicly responded to the post yet, Kay Beauty acknowledged it by resharing his story. The brand also played along with his wording, turning his phrase into a fun addition to their vocabulary, further highlighting the couple’s easygoing dynamic.
This is not the first time Vicky has shown his enthusiasm for the brand. Back in 2024, he appeared in a video shared by Katrina, where he amusingly praised one of the lipsticks while talking to a stuffed toy. The moment quickly became popular among fans, especially for the couple’s charming exchange on camera.
Much like before, social media users have reacted warmly to his latest post. Many shared it widely, enjoying the candid humour and calling it classic “Vickat” banter. His continued support, even in jest, has once again struck a chord with fans.
