Aditya Birla Health Insurance has launched Activ Yuva, a health insurance plan tailored for young consumers with a focus on wellness-linked rewards and preventive healthcare.
The insurer said the product integrates its HealthReturns™ programme, allowing customers to earn incentives through healthy behaviours such as exercise, meal tracking and proper sleep management. Customers with sustained activity levels and strong Healthy Heart Scores™ can earn up to 100% of their annual premium back.
The company said the wellness model is structured around Eat, Move and Heal pillars. Logging two meals daily for 21 days can unlock a 10% increase in monthly HealthReturns™, while maintaining healthy sleep cycles can result in additional reward boosts.
Mayank Bathwal, Chief Executive Officer, Aditya Birla Health Insurance Co. Limited, said, “Activ Yuva is built for this shift, making insurance an active part of everyday life, throughout the year, and not just during medical emergencies.”
ABHICL said the launch aligns with changing consumer expectations where insurance is increasingly expected to support wellness and preventive care rather than function only as a claims product.
