Jordan Hudson, the 24-year-old girlfriend of former New England Patriots coach Bill Belichick, recently made her Super Bowl commercial debut in a star-studded Dunkin’ ad.
Hudson appeared alongside her 72-year-old boyfriend in Dunkin’s 2025 Super Bowl commercial, which featured Hollywood brothers Ben and Casey Affleck reviving the DunKings, their Dunkin’-themed boy band first introduced in last year’s big game ad.
The commercial opens with the Affleck brothers, decked out in Dunkin’-branded gear, signing autographs at a fan event when a young fan asks about the absence of their former bandmates, Matt Damon and Tom Brady.
“Forget them suckers,” Ben, 52, fires back in his signature Boston accent. “Matt Damon and Tom Brady don’t have the heart of a champion. We got a new squad—Dunkin’ sequel!”
That’s when the camera zooms out to reveal Belichick and Hudson, both rocking Dunkin’-themed outfits and enthusiastically pumping their fists. Ben then teases the arrival of a fourth band member, and the ad hilariously cuts to Succession star Jeremy Strong, who is literally submerged in a barrel of coffee grinds, fully embracing his method-acting ways to “find the character.”
Dunkin’ also released a seven-minute extended version of the commercial, which included cameos from Jay and Silent Bob duo Kevin Smith and Jason Mewes, along with Donnie Wahlberg.
But the commercial wasn’t the only time Bill and Jordan made headlines during Super Bowl week. Their relationship—and its significant 48-year age gap—became the subject of a joke during the NFL Honors ceremony on February 6.
While hosting, rapper Snoop Dogg, 53, quipped that he had been a football fan since before Belichick’s girlfriend was even born. The joke drew roaring laughter from the audience, while Hudson—stunning in a silver dress—reacted with a mix of shock and amusement while seated next to Belichick.
As for their relationship, Hudson and Belichick reportedly met in February 2021 while she was a college student. They went public in June 2024 and made their red carpet debut later that year at a gala for the American Museum of Natural History in New York City. Before dating Hudson, Belichick was in a 16-year relationship with Linda Holliday.
Meanwhile, on the field, the Philadelphia Eagles defeated the Kansas City Chiefs 40-22 in Super Bowl 2025, with the game airing live on Fox.