The International Cricket Council (ICC) has announced Indian educational technology and online tutoring firm BYJU’S as its global partner from 2021 to 2023.
BYJU’S will partner all ICC events over the three-year contract period. It will also partner in the upcoming men’s T20 World Cup in India and the womens’ World Cup in New Zealand.
BYJU’s will have in-venue, broadcast, and digital rights as a worldwide partner across all ICC events. BYJU’s will work intimately with the ICC to extend commitment with fans through the formation of innovative campaigns auxiliary to its brand presence at one of the world’s greatest games.
Founder and CEO of BYJU’S, Byju Raveendran said: “We are excited to partner with ICC in championing world cricket. He further added “It is a matter of pride for us as an Indian company to represent our nation on a global platform like this”.