Elon Musk reveals new black and white X logo to replace Twitter’s blue bird

Elon Musk has unveiled a new Twitter logo, choosing for a “minimalist art deco” X as part of the platform’s rebranding.

The design would be changed, according to the Twitter owner, who tweeted that it “probably changes later, certainly will be refined.”  Linda Yaccarino, Twitter’s CEO, affirmed the decision on Monday by tweeting the design and writing: “X is here! Let’s do this.”

Check out the Tweet here!

Musk was asking for ideas for designs from his 149 million followers and seemed to have picked a logo that he had flagged on Sunday through a flickering video pinned to the top of his Twitter feed.

Musk has long been obsessed with the “X” logo, which also serves as the name of the “everything app” he has promised to release, most likely through Twitter. Musk referred to Twitter shortly before buying it in October as “an accelerant to creating X, the everything app.”

The X concept is modelled on WeChat, a Chinese app which permits users to do anything from texting to ordering a taxi and paying bills. Musk reportedly informed Twitter staff in June of last year: “You basically live on WeChat in China. If we can recreate that with Twitter, we’ll be a great success.”

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