Logan Paul, the multi-talented YouTube star turned boxer and WWE wrestler, is gearing up for an exciting moment as his brother Jake Paul takes on boxing legend Mike Tyson on Friday, Nov. 15. Like Jake, Logan is no stranger to the ring, having faced off against some major names, including Floyd Mayweather Jr. in 2021. While some of these fights lean into the spectacle, there’s no denying the Paul brothers know how to throw down—whether in the boxing ring or the wrestling arena.
However, Logan Paul is best known for his status as one of the wealthiest and most recognizable social media influencers in the world. At 29 years old, his primary YouTube channel boasts over 23 million subscribers, and his combined channels have racked up an incredible 5.8 billion views, according to Fox Sports.
Logan’s rise to fame started on Vine, the now-defunct video platform where his short comedic skits went viral. From there, he transitioned to YouTube, building an empire with vlogs, challenges, and high-energy content. But Logan didn’t stop at social media—he expanded into boxing, taking on big-ticket matches, and more recently, into professional wrestling as a WWE star.
So, just how much has Logan Paul earned from his varied career? While exact figures can vary depending on sources, Logan’s ventures—including YouTube ad revenue, merchandise, brand deals, pay-per-view boxing, WWE contracts, and investments—have made him a multimillionaire. Let’s dive deeper into the numbers to see how Logan turned his online fame into a fortune.
How did Logan Paul get his start?
Logan Paul, born in April 1995 in Westlake, Ohio, grew up during a time when social media was evolving from a fun pastime into a lucrative career path for its most creative users. Logan got an early start, uploading videos to YouTube at just 10 years old. By the time he reached his late teens, he had shifted his focus to Vine, the short-form video app that defined a generation of online creators.
For those who remember Vine (2013–2017), it was a platform where creators had just six seconds to grab attention. Logan excelled in this format, packing stunts, jokes, and pranks into his bite-sized videos. His talent for captivating audiences paid off—by the time Vine shut down, his account boasted an impressive 9.4 million followers, according to Business Insider.
Logan didn’t let Vine’s closure slow him down. During his Vine heyday, he smartly transitioned many of his followers to his other social media platforms, including Twitter and Instagram. He also made strides on YouTube, launching TheOfficialLoganPaul in 2013 and later his vlog-centric channel, loganpaulvlogs, in 2015. Both channels quickly gained traction, cementing his status as a major online personality.
In 2014, Logan made a bold move to fully commit to his burgeoning career. He dropped out of college and relocated to Los Angeles to pursue opportunities in entertainment. There, he expanded his horizons, taking on acting roles, starring in major ad campaigns, and continuously growing his YouTube empire. His relentless drive and knack for creating viral content made him one of the platform’s biggest stars and a household name.
Today, Logan Paul’s journey from a young creator on Vine to a multifaceted entertainer is a testament to his adaptability and entrepreneurial spirit.
What is Logan Paul’s net worth?
Logan Paul has built an impressive financial empire, with his net worth currently estimated at $150 million, according to Celebrity Net Worth. The site also pegs his annual income at a hefty $20 million, thanks to his diverse career spanning YouTube, boxing, wrestling, and business ventures.
However, Forbes offers a slightly more conservative estimate of his earnings, reporting that Logan brought in $9.8 million over the past year. Despite the difference in figures, Logan still secured the No. 12 spot on Forbes’ 2024 Top Creators list, edging out his brother Jake, who ranked just behind him.
These numbers highlight Logan’s success as a multi-platform creator and entrepreneur, solidifying his place among the internet’s elite earners.
What is Jake Paul’s net worth?
Jake Paul, Logan Paul’s equally headline-grabbing younger brother, has carved his own path to financial success. According to Celebrity Net Worth, Jake has an estimated net worth of $80 million. While he ranked slightly behind Logan at No. 13 on Forbes’ 2024 Top Creators list, Jake outpaced his brother in earnings over the last year, pulling in an impressive $13.6 million.
However, Jake’s income tells a different story compared to other creators on the list. Unlike many influencers, the bulk of Jake’s wealth doesn’t come from social media but from his thriving boxing career. In fact, Forbes reported in 2021 that Jake earned a staggering $45 million that year, with nearly 90% of it stemming from his high-profile boxing matches.
While Jake’s social media following may lag slightly behind Logan’s in terms of numbers and engagement, his ability to monetize his boxing persona has made him one of the most unique and lucrative influencers in the industry.
Who is richer: Logan Paul or Jake Paul?
Logan Paul currently holds the financial upper hand over his younger brother Jake, with an estimated net worth of $150 million compared to Jake’s $80 million, according to reports. However, when it comes to yearly income, Jake appears to be outpacing Logan. Jake’s recent annual earnings of $13.6 million surpass Logan’s, suggesting that the younger Paul could potentially close the gap—or even overtake his brother—in net worth in the coming years.
The dynamic between the two brothers highlights their unique approaches to building wealth: Logan through diverse ventures like YouTube, WWE, and business investments, and Jake through his lucrative boxing career. It’s a race worth watching as both continue to dominate their respective arenas.