Ahead of the highly anticipated second season of Severance, the cast surprised fans with an interactive marketing stunt at New York City’s iconic Grand Central Station. The Apple TV+ series, which is set to return on January 17, used this unique event to build excitement for the premiere.
On January 14, Severance stars Adam Scott, Britt Lower, Zach Cherry, Tramell Tillman, and Patricia Arquette made an appearance at the bustling terminal, fully embodying their on-screen roles. The actors transformed a section of the station into the fictional office of Lumon Industries, where they brought their characters to life. Adam Scott played Mark Scout, Britt Lower portrayed Helly Riggs, Zach Cherry was Dylan George, Tramell Tillman played Seth Milchick, and Patricia Arquette stepped into the role of Harmony Cobel.
The actors engaged with fans and took part in various interactions within the confined “office space,” creating a buzz on social media. Videos and photos shared on platforms like Instagram and TikTok further fueled the excitement, with fans praising the clever marketing strategy. One fan commented, “THIS is amazing marketing,” while another joked, “Top tier marketing. Someone is getting a promotion. No. Not the Severance characters.”
Ben Stiller, the show’s director and executive producer, also made an appearance to support the stunt. Known for his creative vision, Stiller was seen taking photos and videos of the event. Fans were thrilled by his involvement, and Adam Scott recently praised Stiller’s casting abilities in an interview, calling him “really, really good at finding the right people for roles.”
Since its debut in April 2022, Severance has garnered widespread acclaim for its unique premise, where employees undergo a procedure called “severance,” which separates their work and personal identities. The show has received critical recognition, including 14 nominations at the 74th Primetime Emmy Awards, winning in categories such as main title design and musical score.