Understanding Gen Z lingo is no longer optional—it’s essential. Whether you’re engaging with younger audiences online, working in digital marketing, teaching, or just trying to keep up with cultural trends, decoding their language is key. Here are 5 Gen Z terms that everyone must know to stay in the loop. Each term reflects deeper cultural trends that define how this generation communicates.
1. “Rizz” – Gen Z’s New-Age Word for Charm and Flirting Skills
The term “Rizz” is short for charisma, but Gen Z has turned it into a standalone noun or verb. If someone says, “He’s got mad rizz,” it means that person is highly charismatic—particularly in romantic or flirty contexts.
The term gained viral traction on platforms like TikTok and X (formerly Twitter), especially after content creator Kai Cenat used it frequently during livestreams. It’s not just slang; it encapsulates Gen Z’s unique approach to confidence and social interaction. The term has already seeped into pop culture, with celebrities and influencers using it casually. Understanding “rizz” is key for anyone working in branding, digital communication, or trying to relate to youth-centric conversations.
2. “No Cap” – The Gen Z Way to Say ‘For Real’ or ‘No Lie’
“No cap” is Gen Z’s emphatic way of declaring truthfulness. Derived from African American Vernacular English (AAVE), the phrase essentially means “no lie” or “I’m being serious.” For example, “That movie was amazing, no cap” means the speaker genuinely believes it was great.
The phrase is often paired with its counterpart, “cap,” which means a lie or exaggeration. So if someone says, “That’s cap,” they’re calling out dishonesty or exaggeration. The phrase is often paired with its counterpart, “cap,” which means a lie or exaggeration. So if someone says, “That’s cap,” they’re calling out dishonesty or exaggeration.
This term is widely used across TikTok, Instagram Reels, and YouTube Shorts, often in memes, challenge videos, or reaction content. Marketers and educators who want to maintain authenticity with Gen Z audiences should understand and, where appropriate, integrate “no cap” into their messaging.
3. “Delulu” – When Gen Z Makes Delusion Trendy
“Delulu” is a playful contraction of the word delusional, often used by Gen Z to describe someone who is hilariously out of touch with reality in a harmless or self-aware way. For instance, a fan who believes their favorite celebrity might fall in love with them might jokingly call themselves “delulu.”
The term has strong traction in stan culture and K-pop fandoms, where it’s often used affectionately. “Delulu is the solulu” (delusion is the solution) has become a meme in itself, representing the over-the-top optimism that often drives fandoms or personal ambition.
It’s a peek into how Gen Z deals with existential dread and digital saturation—with irony, humor, and a touch of absurdism. If you’re in media, entertainment, or community management, knowing how “delulu” works can help decode fan behavior and online dynamics.
4. “Slay” – Gen Z’s Affirmation of Confidence and Style
Though not brand new, “slay” has been fully adopted and evolved by Gen Z. To slay means to do something exceptionally well, especially in the realms of fashion, makeup, performance, or personal confidence.
Originally from drag and LGBTQ+ communities, “slay” has become a universal expression among Gen Z for anything impressive or bold. For example: “She slayed that outfit,” or “He slayed his presentation.”
The term is often accompanied by exaggerated gestures or comments in TikTok reactions, beauty influencer content, and fashion hauls. Its usage reflects Gen Z’s love for individuality, aesthetic confidence, and performative self-expression. Brands targeting Gen Z—especially in lifestyle, beauty, and fashion—would benefit from understanding how “slay” enhances positive sentiment and cultural currency.
5. “It’s Giving” – Gen Z’s Phrase for Vibes and Aesthetic Judgment
“It’s giving…” is a phrase Gen Z uses to describe the energy or vibe something or someone projects. It’s usually followed by a cultural reference or exaggerated descriptor. Example: “It’s giving 2010 Tumblr realness,” or “It’s giving boss energy.”
This term allows for quick cultural shorthand—a concise way to convey associations or judgments based on aesthetics, personality, or context. It’s widely used in fashion commentary, meme culture, and reaction videos.
The phrase is flexible, making it ideal for comedic exaggeration or earnest praise. Understanding how Gen Z uses “it’s giving” is essential for those in branding, content creation, or social media marketing, where tone and context shape audience perception.